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"LGE began helping us scope out our services portfolio and was able to leverage their experience to build a robust roadmap of new offerings. They were then able to help us execute and bring these to market and, as a result, we have a revamped channel partner strategy and many new business partners. Separately, we've engaged them to help us with sourcing, SKU rationalization, and distribution and we are far ahead of where we would be had we tried this ourselves. LGE has the expertise and the bias for action to get things done."
CEO
Private Equity-backed
Security Hardware Company
CEO
Private Equity-backed
Security Hardware Company
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Digital Media
With the popularity of YouTube, Hulu and other popular video aggregation sites, companies can’t afford to ignore this important media channel. But selecting the best technology and developing an implementation strategy can be a daunting task. Consider these critical questionis:
- What video format should you use?
- What are costs for licensing?
- What compression approach should you take?
- Should you implement streaming or progressive download?
- What content conversion tools are available?
- What are the relative costs of all the different options?
- What are the differences in user experience?
- Is it possible to delivery HD quality video online?
- How much bandwidth is required to delivery HD quality?
- What are the served market implications?
- What is a Content Delivery Network (CDN) and which CDN vendor should you choose?
We Can Help
These are just several of the many questions that must be answered when developing and implementing a digital media strategy. LGE can help you navigate through all of the chaos and develop a plan that will allow your organization to use digital media as a competitive weapon. Unlike most media consultants who are affiliated with particular vendors, we are vendor neutral, technology agnostic and committed to delivering an unbiased and constrained point of view.